Creative Process

Because great design starts by understanding your needs, we begin by asking questions. We work hard to understand your goals, audience, parameters and desired outcomes. At bydesign we follow a five phase process to ensure customer satisfaction and project efficiency. Working with you, our client, we will take your idea from initial concept to end product.

STRATEGY

We do this by listening to you, understanding your target audience, and putting our extensive knowledge to work on a plan to execute your project. We research your intended audiences, and study the competition. We define design problems and discover strategies for solving those problems effectively and efficiently. At this stage, we provide detailed schedules to guide the process and ensure the project goals and parameters are completely understood by all parties involved. With our collaborative, creative and results driven team, we build powerful brand experiences by creating comprehensive and cohesive strategies to ensure success for our clients.

CREATIVE

Smart design has to be both beautiful and functional. This is where we begin to introduce intuitive thinking into our problem-solving process. Through creative and collaborative discourse we develop ideas to visually express your core message. Every design element, from layout and color palette to typography, is made with your communication goals in mind. The stand-out ideas are chosen for development into initial concepts, and are further refined throughout the development process.

DEVELOPMENT

We sweat the details to make your design a reality, while ensuring that every element works to aid the communication goal of the project. We work closely with all team members involved to ensure that your finished product meets our (and your) standards of excellence. All the planning in the world is wasted without proper execution.

DELIVERY

We proof, refine the design, double-check, proof again, review, prepare for production, finalize and deliver. Once the final design is ready to be produced, we work with you to ensure that all specifications, content and delivery method is correct prior to handoff of artwork, print production and/or pushing a site live.

REVIEW

Our work isn’t done after the project is delivered. We want to ensure your satisfaction and project success. We work with you to gather feedback and evaluate, not only how the process went, but also what the response has been from the target audiences.